Our Company

LL Flooring is one of the leading specialty retailers of hard-surface flooring in the United States with more than 430 stores nationwide, a convenient online experience and more than 500 varieties of hard-surface floors featuring a range of quality styles and on-trend designs. We strive to become customers’ first choice in hard surface flooring by providing the best experience from start to finish. We passionately work with our customers to create rooms that make them proud. We embrace six core values: Be customer obsessed, embrace diversity, arrive with integrity, seize opportunities, be resilient and own our outcomes.

Our Vision: Become the first choice in hard surface flooring by providing the best experience from start to finish. Our Purpose: We passionately work with our Customers to create rooms they can be proud of. Our Ideal Customer: The Pro Consumer who wants what we do best - Shared belief that floors make the space | Trend-right quality flooring | Seek our expertise | Guided project support. Our Values: Customer obsessed | Embrace diversity | Arrive with integrity | Seize opportunities | Be resilient | Own our outcomes.

Core Values

Customer Obsessed

We actively engage with our internal and external customers to understand their needs, and passionately seek to offer the best service

Embrace Diversity

We foster an environment where differences are celebrated and unique perspectives are encouraged and accepted

Arrive with Integrity

We do the right thing and honor our commitments every day

Seize Opportunities

We confront opportunities with a sense of urgency and take advantage of our strengths to deliver proactive solutions

Be Resilient

We learn from our experience and remain engaged in the presence of adversity

Own Our Outcomes

In all situations, we accept and take responsibility for our actions

Inclusive Culture

The Company’s Culture Committee is focused on creating an even better place to work, including the development of a new peer-to-peer recognition program in 2022, which will provide associates with the opportunity to celebrate co-workers as they demonstrate our core values.

The Diversity, Equity and Inclusion Committee, comprised of a diverse group of associates, is helping to lead the way to building programs aimed at ensuring that every associate can thrive and grow professionally. We remain committed to attracting, retaining and developing a team that better represents the communities where we live and serve our customers so that our associates can bring their truest self to work, while sharing their unique talents and gifts.

Ethics and Compliance

We have a complete level of commitment and engagement to Ethics and Integrity. This commitment begins with our Board of Directors, Chief Executive Officer, and senior leadership team and is reflected in policies and processes throughout all levels of the organization including all vendor partners.

We maintain a Code of Business Conduct and Ethics (“Code”), which is available on our website. This Code is the foundation of our high-level commitment to operating in an ethical manner and with integrity. All of our associates are trained on the Code annually. In addition to the Code, our ethics and compliance program includes:

  • An enterprise governance program, which includes enterprise-wide comprehensive, written policies and procedures related to applicable laws, regulations, industry standards and the Company’s requirements to ensure high standards of integrity;
  • procedures for reporting, tracking and investigating concerns and allegations through our hotline, loss prevention, human resources and compliance teams;
  • robust training requirements and policy sign-offs to reinforce key areas of compliance;
  • disciplinary procedures to remedy and prevent instances of misconduct and ensure the overall compliance program is effective; and
  • oversight of the Code and regulatory compliance matters through the Compliance and Regulatory Affairs Committee.

OSHA Rate Chart

Safety and Health

Promoting Employee Safety & Health – A safe work environment inspires trust and empowers associates. We are committed to providing a safe and healthy workplace for all associates and customers. We require careful attention to safety with respect to handling product in our warehouses, stores, installation and delivery processes.

We are committed to complying with all relevant health, safety and environmental laws and standards and we collect and review workplace injury and accident information across all of our locations. We also take appropriate steps to reduce incident rates and lost work days. This includes training our associates about the safe operation of fork lifts, product loading and delivery and product safety protocols.

Our OSHA safety rate improved 25% from 2019 to 2021. Also, our 2020 rate of 3.9x compared favorably to our industry rate of 4.2x.

COVID-19 Safety - In early 2020, LL Flooring implemented workplace safety policies and procedures to protect associates and customers from COVID-19 infection. New protocols included rigorous standards for mask wearing, social distancing and cleaning protocols. We initially implemented remote work for all corporate support associates including senior management and significantly reduced travel and contact to help protect not only our associates but also the communities in which we live. We also provided emergency relief pay to our associates affected by COVID 19 exposure or related facility closures.

Beginning in September 2021, we supported a safe and healthy return to the office for our corporate staff. New safety protocols included requiring employees to be fully vaccinated, requiring temperature checks and health screening upon entry to the building, and the wearing of masks required when less than six feet away from another individual. We upgraded our ventilation system, added UV-C air sanitizing lights in our conference room and break areas, and provided sanitation stations throughout the office.

Career Development and Training

We provide an engaging work experience that excites and motivates our team members, whom we call associates, to deliver their best every day. We offer attractive career development opportunities, with entry level associates looking forward to multiple potential career paths within our field organization. In 2021 alone more than 500 associates, or 20% of our workforce, were promoted into positions of increased responsibility.

We invest in extensive learning and development programs to help our associates build valuable skills. In 2021, we rolled out a new learning management system called LL Academy to support our development programs, spanning sales- focused training to management coaching and we conducted substantial training for our associates using this new system.

To learn more about career opportunities at LL Flooring and our generous benefits programs, please visit our career site.

Commitment to Product Quality and Safety

LL Flooring is committed to selling to our customers high quality safe products produced in socially responsible environments. We are committed to ensuring that our vendors' factories and the products they make meet all laws and mandatory safety standards before any product is shipped to us. To support this commitment, we use rigorous tools and processes to assess our products on an ongoing basis. By doing this, we validate through factory audits, testing and product inspections, that our vendors and our products meet the highest standards. If we learn about an issue with one of our products, we quickly investigate and, when necessary, we stop the sale and quickly remove the product from our assortment.

As part of our global product quality and compliance program, we have rigorous procedures to monitor product safety and quality issues throughout the supply chain. This is accomplished through:

  • risk review of our suppliers
  • quality management systems audits;
  • socially responsible audits
  • pre-production and production product testing;
  • product inspection at the factory, both inline and random;
  • factory and employee training to increase awareness of our quality assurance and compliance program; and
  • six sigma investigation of customer complaints.

GREENGUARD icon FloorScore icon

Responsible Sourcing

LL Flooring is an industry leader and we will continue to invest to ensure the products we offer will exceed our customers' expectations for quality and meet our strict sourcing requirements. In support of healthier home environments, we have voluntarily required all of our vinyl floors to be made with materials that meet heavy metals and chemical requirements. Further, all of our wood flooring is made to the most rigorous applicable emission standards.

Our flooring vendors are required to partner with Underwriter's Laboratories or SCS Global Services to meet stringent GREENGUARD Gold or FloorScore certification standards for indoor air quality. When customers shop with us, they can have peace of mind knowing these floors have met some of the world’s most demanding industry standards for low chemical emissions. Additionally, all products that carry the GREENGUARD Gold or FloorScore certification are eligible for various sustainable building credits, including Leadership in Energy and Environmental Design (LEED) and the WELL Building Standard.

We are committed to responsible sourcing and require our vendor partners to comply with our written Standards for Vendor Partner Conduct. In addition, we follow rigorous procedures to validate and approve vendor partners for production as well as tracing products in our supply chain to ensure they are sourced responsibly. These processes include:

  • maintaining Standards for Vendor Partner Conduct;
  • prohibiting vendors from engaging in child labor, forced labor or other human rights issues;
  • conducting risk assessment protocols for all new and existing vendors;
  • performing social compliance audits on vendors to ensure compliance with laws, regulations, industry standards and our requirement to ensure safe working environments;
  • Lacey Act chain-of-custody verification process for both internationally and domestically sourced wood products, which represents one of the highest standards in the industry;
  • prohibiting the use of any “conflict minerals” as defined under Section 1502 of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010; and
  • communication and training for internal and external partners to increase awareness of our compliance program and supply chain risk.

Chain of Custody diagram

Our Communities


New Employee Assistance Program, LL Cares

In November 2021, LL Flooring launched a new employee assistance program called LL Cares, that provides one-time financial assistance to eligible LL Flooring associates who have experienced unexpected hardship. Money distributed through LL Cares is granted to associates with no obligation to repay.


Lay it Forward

Giving back to our communities where we live and work is something we believe is good for our business and simply the right thing to do. We encourage associates to volunteer their time and talents to support their local communities, charitable causes and other non-profit organizations that align with their interests and beliefs.

At LL Flooring, we're committed to making a lasting difference in the communities in which we operate.

We call our community support program "Lay It Forward" and, since 2007, LL Flooring has donated more than 300,000 square feet of flooring to nonprofit organizations, schools, arts facilities, community groups and more.

Whether it's the responsible harvesting of hardwoods throughout the world, donating time or money to local charitable organizations, or creating jobs in communities around the country and around the world, we are contributing to a better future.

Learn more about the LL Flooring "Lay it Forward" program